2026 could be a turn around year for the US Lodging Industry, a welcome relief to the slow growth and high uncertainty of 2025.

In this article, renowned industry expert R. Mark Woodworth shares his perspective on the current economic indicators shaping his outlook for the U.S. Lodging Industry in 2026 and beyond. R. Mark Woodworth is Principal of Woodworth Core Group and Board Member of Hotel Investor Apps, Inc. makers of HIA ERP & Accounting Software. Woodworth brings 40 years of hospitality industry advisory experience, including at CBRE Hotels and PKF Consulting.