Glenwood, Maryland – June 17, 2025 – Hotel Investor Apps (HIA), the company behind the hospitality industry’s only purpose-built Enterprise Resource Planning (ERP) and accounting platform, announced today its official rebrand to HIA and the launch of a new website at hiasoftware.com. Timed with the company’s 10-year anniversary, the rebrand reflects HIA’s expanded vision to serve all hospitality businesses with integrated financial and operational solutions.
“Rebranding as HIA is more than a name change–it signals our evolution and the broader value we deliver to the hospitality industry,” said Charlie Fritsch, CEO and Founder, HIA. “Our new tagline, ‘Hospitality, Intelligence, and Accounting,’ speaks to the three foundational pillars of our platform. It also underscores our commitment to serving not only hotels but the entire hospitality industry.”
Initially built for hotel finance teams, the HIA platform has evolved into a comprehensive ERP and business intelligence solution serving the broader hospitality industry, including resorts, casinos, restaurants, and golf courses.
While the brand and visual identity have evolved, HIA remains grounded in the same core values, delivering exceptional technology, deep hospitality expertise, and unparalleled customer service.
Key HIA platform highlights include:
- The industry’s only full ERP purpose-built for hospitality
- Seamless expansion into business intelligence, covering operations, finance, labor, and reputation management
- A proprietary GL-level history import tool for fast, accurate onboarding
- Advanced budgeting and forecasting tools built into core accounting
- Over 13,000 single sign-on bank connections for real-time cash monitoring
- An expanding ecosystem of over 60 pre-built, tightly integrated hospitality technology partners
- Three-time Acumatica Award Winner for innovation and excellence in Hospitality Management Development (2023, 2024, and 2025)
HIA’s unified platform provides hospitality businesses with the tools to operate smarter, faster, and with greater confidence, backed by deep visibility into every aspect of their performance.
“With this rebrand and new website, we are better positioned to deliver on our mission to empower hospitality leaders with the technology and intelligence they need to succeed,” said Charlie Fritsch, CEO and Founder, HIA.
About HIA
HIA is the award-winning ERP that offers total financial and operational clarity for diverse hospitality portfolios on one platform. The advanced, all-in-one back-office software offers enterprise-level accounting and business intelligence tools to transform financial, operational, and labor data for actionable intelligence, data-driven decisions, and more profitable hotel management. For more information on HIA, please visit hiasoftware.com.
