Optimism Is Back. Now Operators Want Their Tech to Deliver
Optimism is back. 2026 performance continues to beat expectations and 2027 forecasts call for positive RevPAR growth. But the hoteliers I talked to in Phoenix aren’t counting on revenue growth to save their margins. At the 31st Lodging Conference in Phoenix earlier this month, the mood was noticeably better than a year ago. HVS called...




