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The 2026 Hospitality Forecast:
The End Of The Doldrums?

Outlook For 2026, By R. Mark Woodworth

US Lodging Industry Outlook for 2026: The End of the Doldrums? By R. Mark Woodworth

2026 could be a turn around year for the US Lodging Industry, a welcome relief to the slow growth and high uncertainty of 2025.

In this article, renowned industry expert R. Mark Woodworth shares his perspective on the current economic indicators shaping his outlook for the U.S. Lodging Industry in 2026 and beyond. R. Mark Woodworth is Principal of Woodworth Core Group and Board Member of Hotel Investor Apps, Inc. makers of HIA ERP & Accounting Software. Woodworth brings 40 years of hospitality industry advisory experience, including at CBRE Hotels and PKF Consulting.

Inform your investment and management strategy for 2026 and beyond. You will learn why 2026 is positioned as a turnaround year, what to expect from supply and demand, and where Cap Rates are expected to trend.

Don't miss out on this insider's outlook for the hotel market through 2027. Download Today!

'The End of the Doldrums? Industry Outlook for 2026'

By R. Mark Woodworth

Brought To You By HIA

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48

Hours With Streamlined Accounting Processes

15

Hours By Automating Manual Tasks

12

Hours With Portfolio-Wide Data Standardization & Consolidation

HIA’s Award-Winning ERP Revolutionizes Hotel Management

HIA’s Back-to-Back Acumatica Awards Prove Unmatched Innovation For Hotel Management

2023

2024 Acumatica Award For ISV Innovation, HIA

2024

2025

2025 Acumatica Award For Level 1 Certfied Customer Support, HIA

2025

Finalist Best Finance and Accounting Software 2025

2025

What Our Customers Are Saying

Scot Hops, SVP of Operations, Lark Hospitality

Scot Hopps

SVP of Operations, Lark Hospitality

"What I've observed is that our accounting ERP, being the foundational source of truth, has proven to be the most important piece. There are a number of other things that I think are very important for operational success, but the HIA platform has proven to be the area where we've said 'this is precious.'"

Buck Paolino, Principal of Hospitality, Platform Business Advisors

Buck Paolino

Principal of Hospitality, Platform Business Advisors

"When I dig into existing ERPs and ask about hotel-specific things, daily reports, etc., they ask for tens of thousands of dollars to build them out. HIA cut all this out. They've already built them."

Prakash Maggan

Prakash Maggan

CFO, RainMaker Hospitality

"Bank reconciliation process is much easier. Huge time savings to have the system already match transactions. We’ve been able to reduce the time spent on bank reconciliations by 50%. We now close our monthly books even faster than we ever thought possible."

Paul Kloosterman, Director of Finance and Accounting, Merani Hotel Group

Paul Kloosterman

Director of Finance and Accounting, Merani Hotel Group

"The integrations are working great and saving time. However, it is not all about time. It is about the quality of the information coming into the system, so that we can use that data. We are getting better data now than before."

Award

2023 Acumatica Award For Development Excellence

Award

2024 Acumatica Award For ISV Innovation

Award

2025 Acumatica Award For Excellence

Finalist Best Hotel Accounting Software

Award

Level 1 Certfied Customer Support

10 Years

10 Years of Empowering Hotel Management Excellence