Glenwood, Maryland – September 4th, 2025 – HIA, the hospitality industry’s only purpose-built Enterprise Resource Planning (ERP) and accounting platform, announced today the promotion of Kimberly Vassell-Jacob to Vice President of Operations.

This promotion reflects Vassell-Jacob’s significant contributions to the company’s software product development and services, as well as her organizational leadership. 

In her previous role as Director of Operations and Analytics, Vassell-Jacob led several key initiatives, including enhancing HIA’s budgeting and forecasting, helping to develop HIA’s business intelligence product, and spearheading the financial report building process for customers. 

As Vice President of Operations, Vassell-Jacob will lead the Onboarding and Support teams to ensure an optimal customer experience, while also advising on product enhancements to HIA’s industry-leading ERP & accounting software. Vassell-Jacob’s promotion underscores HIA’s dedication to fostering internal talent and commitment to empowering innovative leaders.

“We are very happy to promote Kimberly Vassell-Jacob to this leadership position,” said Charlie Fritsch, CEO, HIA. “Kim has played an instrumental role in our growth, both from a product development and customer experience perspective. I am confident that she will continue to contribute to our ongoing success.”

“I am excited and honored to take on this new role,” said Kimberly Vassell-Jacob. “Our fast growth demands scalable, streamlined internal and external processes, and I am excited to work alongside our talented team to continue to deliver and enhance that.”

HIA remains committed to leading innovation in hospitality ERP & accounting technology, and this promotion is a testament to the strength of its leadership team and the bright future ahead.

About HIA

HIA is the award-winning ERP that offers total financial and operational clarity for diverse hospitality portfolios on one platform. The advanced, all-in-one back-office software offers enterprise-level accounting and business intelligence tools to transform financial, operational, and labor data for actionable intelligence, data-driven decisions, and more profitable hotel management. HIA is a product of Hotel Investor Apps, Inc. For more information on HIA, please visit hiasoftware.com.